OPPORTUNITY

Invisibility on and off the field is a reality for many female athletes. They can literally set the bar in their sport, only to be met with astronomically low salaries, a mere 4% media coverage, and fewer, less lucrative sponsorship opportunities.

Even in the sports and apparel industry, campaigns have traditionally baited the audience with empowering messages of women parading their athleticism to “prove” they’re just as good as men. But what if, as a brand with a platform, we instead shifted the conversation back to them?